Terms of service

Terms of Service

Last updated: 17 September 2026

Welcome to Myphe.

These Terms of Service (“Terms”) govern your use of our website and any purchase you make through the Myphe online store.

Throughout these Terms, “Myphe”, “we”, “us” and “our” refer to the operator of the Myphe online store.

The terms “you” and “your” refer to any person accessing our website or purchasing products from us.

By accessing our website or placing an order, you agree to be bound by these Terms, together with any other policies referred to within them.

Please read these Terms carefully before using our website or placing an order.

Nothing in these Terms is intended to exclude, restrict or otherwise affect any rights that cannot legally be excluded under applicable consumer protection law.

1. About Myphe

Myphe is an online retailer offering baby, children's and family-related products.

Our contact details are:

Trading name: Myphe
Customer support: myphesuporte@gmail.com

Additional business information will be displayed where required by applicable law.

2. Using Our Website

You may use our website for lawful personal and shopping purposes.

You must not use our website:

  • for fraudulent or unlawful purposes;

  • to interfere with the operation or security of the website;

  • to transmit malicious code, viruses or harmful software;

  • to attempt unauthorised access to our systems;

  • to impersonate another person;

  • to provide deliberately false or misleading information;

  • to infringe intellectual property rights;

  • to abuse, threaten or harass another person through our services; or

  • in any manner prohibited by applicable law.

We may take reasonable measures to protect our website, customers and systems where we identify suspected misuse, fraud or security threats.

3. Eligibility to Purchase

Our purchasing services are intended for individuals who are legally capable of entering into a binding contract.

By placing an order, you confirm that:

  • you have the legal capacity to enter into the purchase;

  • the information you provide is accurate and complete;

  • you are authorised to use the payment method provided; and

  • you are purchasing products for lawful purposes.

As Myphe sells baby and children's products, we wish to make clear that our website is intended for purchases made by adults or other persons legally capable of entering into contracts.

4. Product Information

We aim to provide clear and accurate information about the products offered through our store.

Product pages may include information such as:

  • descriptions;

  • photographs;

  • colours;

  • dimensions;

  • sizes;

  • materials;

  • features;

  • specifications;

  • compatibility information; and

  • recommended uses.

We take reasonable care to ensure this information is accurate.

However, minor differences may occur between the way a product appears on a screen and its physical appearance, particularly in relation to colour, scale and presentation.

Screen settings, photography, lighting and manufacturing variations may affect how products appear.

Such variations do not affect your statutory rights where goods are materially different from their description, faulty, unsafe or otherwise fail to conform to the contract.

5. Product Availability

All products are subject to availability.

Adding a product to your basket does not reserve the item.

Occasionally, an item may become unavailable after an order has been placed due to inventory discrepancies, supplier availability, fulfilment issues or circumstances beyond our reasonable control.

If we are unable to fulfil an item you have ordered, we will notify you and provide an appropriate refund for the affected product where payment has already been taken.

We will not substitute a materially different product without your agreement.

6. Placing an Order

When placing an order, you will be asked to provide information necessary to process the transaction, which may include:

  • your name;

  • email address;

  • telephone number;

  • billing address;

  • delivery address; and

  • payment information.

Before submitting your order, you should review the information provided and correct any errors.

By submitting an order through the checkout, you are making an offer to purchase the products shown in your order.

7. Order Confirmation and Formation of the Contract

After you place an order, you will normally receive an electronic acknowledgement confirming that we have received it.

An automated acknowledgement of your order does not necessarily mean that we have accepted your order.

A binding contract for the purchase of a product is formed when we accept the order, normally when the order has been confirmed for fulfilment or dispatch, depending on the circumstances.

If we cannot accept your order, we will inform you and refund any payment already collected for the affected products.

Reasons we may reasonably be unable to accept an order include:

  • the product being unavailable;

  • an obvious pricing or description error;

  • inability to authorise payment;

  • suspected fraud or unlawful activity;

  • delivery restrictions;

  • regulatory or legal restrictions; or

  • circumstances making fulfilment reasonably impossible.

Any decision to reject or cancel an order will be exercised reasonably and in accordance with applicable consumer law.

8. Prices

Product prices are displayed on our website at the time of purchase.

The price payable will be the price displayed during checkout, subject to correction of obvious errors where permitted by law.

Where applicable, additional costs such as delivery charges will be disclosed before you complete your purchase.

We will not add optional charges without your knowledge or consent.

9. Pricing Errors

Although we take reasonable care when displaying prices, errors may occasionally occur.

If a product has been listed at an obviously incorrect price, we may contact you before accepting or fulfilling the order.

Where appropriate, you may be offered the opportunity to:

  • proceed at the correct price; or

  • cancel the affected product or order.

If we cannot contact you or the order cannot reasonably be fulfilled at the erroneous price, we may cancel the affected item and refund any amount already paid for it.

Nothing in this section gives us an unrestricted right to change an agreed price after a valid contract has been formed.

10. Payment

Payment methods available to you will be displayed during checkout.

Payments may be processed by third-party payment providers.

By submitting payment information, you confirm that you are authorised to use the selected payment method.

We may undertake reasonable payment verification, security and fraud-prevention checks.

Your payment provider may apply its own terms and security procedures.

11. Currency

Prices will be displayed in the currency made available through our store or checkout.

For customers purchasing in the United Kingdom, prices may be displayed in Pounds Sterling (£).

Where a payment provider or financial institution performs currency conversion, additional exchange-rate differences or provider charges may apply outside our control.

Any such third-party fees are determined by the relevant payment provider or financial institution.

12. Delivery

Available delivery options, estimated delivery times and any applicable charges will be explained during the shopping process or in our Shipping Policy.

We will take reasonable steps to deliver products within the estimated timeframe communicated to you.

Where UK consumer law applies, goods must ordinarily be delivered without undue delay and within 30 days unless a different delivery timeframe has been agreed with the customer.

Delivery estimates are estimates unless a specific delivery date has expressly been agreed as essential.

Your legal rights concerning delayed or failed delivery remain unaffected.

13. Delivery Information

You are responsible for providing a complete and accurate delivery address.

Please review your delivery information carefully before submitting an order.

If you discover an error after placing an order, contact us as soon as possible at:

myphesuporte@gmail.com

We will make reasonable efforts to amend the information before dispatch, but we cannot guarantee that changes will be possible once fulfilment has begun.

This does not affect any rights you may have where the delivery problem resulted from our error.

14. Suppliers and Fulfilment Partners

Myphe may use third-party suppliers, warehouses, logistics providers and fulfilment partners to prepare and dispatch products.

As a result:

  • some products may be dispatched from different locations;

  • products from the same order may occasionally arrive separately; and

  • fulfilment information may be shared with the parties reasonably necessary to deliver your order.

The use of a third-party supplier or fulfilment partner does not remove Myphe's obligations to you as the retailer under applicable consumer law.

You should contact Myphe in the first instance regarding problems with your order rather than contacting an underlying supplier unless we specifically instruct you otherwise.

15. International Fulfilment

Certain products may be fulfilled or dispatched from facilities located outside the United Kingdom.

Where applicable, estimated delivery information will be provided through our website or Shipping Policy.

International fulfilment does not reduce any mandatory consumer rights available to you.

Information required to fulfil your order may be shared with relevant suppliers and logistics partners in accordance with our Privacy Policy.

16. Risk and Ownership

Responsibility for goods generally passes to you when the goods come into your physical possession or the possession of a person you have identified to receive them on your behalf, subject to applicable law.

Where you independently arrange for a carrier that we did not offer as a delivery option, different rules may apply under applicable law.

Ownership of the goods passes to you when we have received payment in full, unless applicable law requires otherwise.

17. Right to Cancel

If you are a consumer purchasing online, you may have a statutory right to cancel your purchase.

For UK consumers, eligible distance purchases generally provide a 14-day cancellation period beginning from receipt of the goods, subject to applicable exclusions.

You do not ordinarily need to give a reason when exercising this statutory cancellation right.

Further details, including how to notify us of cancellation and how to return an item, are set out in our Returns & Refunds Policy.

Nothing in these Terms limits your statutory cancellation rights.

18. Returns and Refunds

Returns, refunds and faulty products are governed by our Returns & Refunds Policy, which forms part of these Terms.

Depending on the circumstances, customers may have rights relating to:

  • cancellation;

  • returns;

  • refunds;

  • faulty goods;

  • damaged products;

  • incorrectly supplied products;

  • products that are not as described; and

  • products that are not fit for purpose.

Please refer to our Returns & Refunds Policy for detailed procedures.

19. Faulty Goods and Your Statutory Rights

Products supplied by Myphe must meet the standards required under applicable consumer law.

For UK consumers, this includes requirements that eligible goods must be:

  • of satisfactory quality;

  • fit for purpose; and

  • as described.

Your legal remedies may include rejection, repair, replacement, price reduction or refund, depending on the circumstances and the applicable statutory requirements.

Nothing in these Terms removes or restricts those rights.

20. Product Safety

Products must only be used:

  • for their intended purpose;

  • in accordance with any instructions supplied;

  • within any stated age, weight, size or other limitations; and

  • with appropriate adult supervision where required.

For baby and children's products, parents, guardians and carers should carefully review any product warnings, instructions and age recommendations before use.

You should discontinue use of a product if it becomes damaged or unsafe.

Nothing in this section limits our responsibility where a product is legally defective or unsafe.

21. Children's Products

Age recommendations, developmental guidance and similar product information are provided to assist customers in selecting appropriate products.

Such information should be considered alongside:

  • the child's individual development;

  • the manufacturer's instructions;

  • applicable safety warnings; and

  • appropriate adult supervision.

Where a product requires supervision, customers should not allow a child to use it unsupervised.

22. Promotions and Discount Codes

From time to time, we may offer:

  • promotional discounts;

  • voucher codes;

  • introductory offers;

  • limited-time promotions; or

  • other special offers.

Promotions may be subject to specific conditions disclosed with the relevant offer.

Unless otherwise stated:

  • discount codes cannot be exchanged for cash;

  • a promotion may have an expiry date;

  • eligibility requirements may apply;

  • certain products may be excluded; and

  • multiple offers may not be combinable.

We will not apply promotional terms in a manner that removes mandatory statutory rights.

23. Intellectual Property

Unless otherwise stated, the content available through the Myphe website, including:

  • branding;

  • logos;

  • website design;

  • original text;

  • graphics;

  • layout;

  • photographs owned by us;

  • videos owned by us; and

  • other original content,

is owned by, licensed to or lawfully used by Myphe.

You may use the website and its content for personal, non-commercial purposes connected with shopping through our store.

You must not reproduce, distribute, commercially exploit or misrepresent protected material without appropriate permission.

Third-party trade marks and content remain the property of their respective owners.

24. Customer Reviews and Submitted Content

Where our website allows you to submit reviews, photographs, comments or other content, you must ensure that your submission:

  • is truthful;

  • reflects your genuine experience where presented as a review;

  • does not infringe another person's rights;

  • does not contain unlawful material;

  • does not contain malicious code;

  • is not defamatory, threatening or abusive; and

  • is not submitted in exchange for undisclosed incentives where disclosure is legally required.

We may moderate or remove content where reasonably necessary to comply with law, maintain website integrity or enforce these Terms.

We will not knowingly present fake customer reviews or materially misleading endorsements.

25. Third-Party Links

Our website may contain links to services or websites operated by third parties.

A link does not necessarily constitute an endorsement of the third party.

Third-party websites operate under their own terms and privacy practices.

We are not responsible for websites or services that we do not operate or control, except to the extent liability cannot legally be excluded.

26. Website Availability

We aim to keep our website accessible and operating correctly.

However, access may occasionally be interrupted due to:

  • maintenance;

  • technical problems;

  • security incidents;

  • hosting issues;

  • updates;

  • network failures; or

  • circumstances beyond our reasonable control.

We may temporarily suspend access where reasonably necessary to maintain, repair or protect the website.

27. Changes to Products and Services

We may modify, replace or discontinue products offered through the store.

Changes will not remove contractual rights relating to an order we have already accepted.

If a material change prevents us from fulfilling an accepted order, we will contact you and provide an appropriate remedy, including a refund where required.

28. Our Responsibility to You

We are responsible for losses that are a foreseeable consequence of our breach of these Terms or failure to exercise reasonable care and skill where applicable.

Nothing in these Terms excludes or limits liability where doing so would be unlawful.

In particular, nothing in these Terms excludes or restricts responsibility for:

  • death or personal injury caused by negligence where liability cannot lawfully be excluded;

  • fraud or fraudulent misrepresentation;

  • faulty goods where statutory liability applies;

  • goods that are not as described;

  • goods that we do not have the legal right to sell; or

  • any other liability that cannot legally be excluded or restricted.

We do not seek through these Terms to remove protections provided to consumers by mandatory law.

29. Losses We Are Not Responsible For

To the extent permitted by applicable law, we are not responsible for losses that:

  • were not reasonably foreseeable when the contract was formed;

  • result from circumstances caused solely by the customer's own acts or omissions; or

  • arise from use of the website for commercial or business purposes where the purchase was made as a consumer transaction for personal use.

Nothing in this section limits liability that cannot lawfully be excluded.

30. Events Outside Our Reasonable Control

We are not responsible for delay or failure caused by events genuinely outside our reasonable control where applicable law permits.

Such events may include:

  • severe weather;

  • natural disasters;

  • transport disruption;

  • widespread carrier disruption;

  • war;

  • civil unrest;

  • government restrictions;

  • significant infrastructure failures; or

  • other exceptional circumstances.

Where such an event affects an order, we will take reasonable steps to minimise disruption and communicate material issues where appropriate.

Your statutory rights concerning delivery, cancellation and refunds remain unaffected.

31. Fraud and Misuse

We reserve the right to investigate transactions where we reasonably suspect:

  • payment fraud;

  • identity misuse;

  • fraudulent refund activity;

  • unauthorised payment methods;

  • malicious website activity; or

  • other unlawful conduct.

Where appropriate, we may:

  • request reasonable verification;

  • suspend fulfilment while checks are performed;

  • reject a transaction before acceptance; or

  • report suspected unlawful conduct to relevant payment providers or authorities.

These measures will be exercised reasonably and proportionately.

32. Personal Information

Our collection and use of personal information is governed by our Privacy Policy.

That policy explains matters including:

  • what information we collect;

  • why we use it;

  • lawful bases for processing;

  • disclosure to service providers;

  • international transfers;

  • retention;

  • cookies; and

  • your data protection rights.

Please review our Privacy Policy before using the website.

33. Cookies

Our website uses cookies and similar technologies for purposes including operation, security, analytics and, where applicable, advertising.

Non-essential technologies will be managed in accordance with applicable consent requirements.

Further details are available in our Privacy Policy and, where provided, our Cookie Policy.

34. Communications

When you place an order, we may send transactional communications relating to your purchase.

These may include:

  • order confirmations;

  • payment notifications;

  • fulfilment updates;

  • delivery notifications;

  • return information;

  • refund information; and

  • important customer-service communications.

Transactional communications are different from optional marketing communications.

Marketing preferences are governed by our Privacy Policy and applicable law.

35. Changes to These Terms

We may update these Terms from time to time to reflect:

  • changes to our business;

  • changes to our website;

  • operational changes;

  • changes in legal or regulatory requirements; or

  • changes to our products and services.

Updated Terms will be published on our website with a revised “Last updated” date.

Changes will not retrospectively remove or reduce contractual or statutory rights relating to purchases already made.

For a particular order, the contractual terms applicable when that order was placed will generally continue to apply, except where a change is required by law.

36. Severability

If any provision of these Terms is found to be unlawful, invalid or unenforceable, that provision will be interpreted or removed to the minimum extent necessary.

The remaining provisions will continue to apply where legally possible.

37. No Waiver

If we do not immediately enforce a provision of these Terms, this does not necessarily mean that we have waived our right to enforce it later.

Similarly, any delay in exercising a legal right does not automatically amount to a waiver of that right.

38. Entire Agreement

These Terms, together with the policies expressly incorporated into them, constitute the terms governing the contractual relationship between you and Myphe in relation to purchases made through our online store.

Nothing in this section excludes information or representations that applicable consumer law requires to form part of the contract.

39. Applicable Law and Consumer Rights

These Terms are intended to operate subject to all mandatory consumer protections applicable to your purchase.

If you are a consumer in the United Kingdom, nothing in these Terms deprives you of mandatory protections available under UK consumer law.

Any provision concerning applicable law or dispute resolution will be interpreted consistently with mandatory consumer rights concerning where and how a consumer may bring proceedings.

40. Resolving Problems

If you have a problem with an order, we encourage you to contact us first so that we can investigate and attempt to resolve the matter.

Contact:

myphesuporte@gmail.com

Nothing in this section prevents you from exercising any right to pursue another remedy available under applicable law.

41. Relationship With Other Myphe Policies

These Terms should be read together with our:

  • Privacy Policy;

  • Returns & Refunds Policy;

  • Shipping Policy;

  • Cookie Policy, where applicable; and

  • any other policy or conditions expressly presented as forming part of your purchase.

Where a specific policy provides more detailed information on a particular matter, that policy should be read together with these Terms.

If there is an inconsistency, mandatory consumer law will take precedence.

42. Contact Us

If you have questions about these Terms or an order placed through Myphe, please contact:

Myphe
Email: myphesuporte@gmail.com

We will endeavour to address customer enquiries fairly and in accordance with applicable law.